Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision.
The league was merged in late 2001 and was officially known as Rancho Cucamonga ACE in 2002. Not sure where this logo originated or if it the "ACE" portion was thrown on to the exsisting Rancho Cuamonga Softball main logo. To me, the blue works as it ties into the Alta Loma district of the city (ALHS' colors are blue and white), but aside from the view of Mt. Baldy, this logo really had no personality..
In 2009 the "crossed bats" logo was unveiled. Definately an upgrade over the previous design, but still has its flaws. From what I can tell, the bats are two toned wood (similar to a baseball player), which doesn't fit well in the world of softball (which uses aluminum bats). Mt. Baldy has a more realistic look to it, bit seems out of place compared to the 2.0 wordmark, modern font and highlighted bats. Teal-ish blue and a weird shade of purple were used, but one of the many issues I saw right away is how this doesn't translate to grayscale very well. There's just way too much going on and too much information stuffed into home plate.
I’m just a guy making my way through life with a little humor, a little patience, a little imagination and some Cherry Pepsi. Started out drawing comic book characters and evolved into paints and charcoals. In college, I really found my artistic passion in Graphic Design.
Always had the talent (or so I’ve been told) but never did anything with it and along the way, I graduated from the University of Phoenix in 2010 with a Bachelor of Science in Marketing. Additionally, I got married, became a father of two kids, a youth sports coach and the head Webmaster for Rancho Cucamonga ACE Softball. With the encouragement of my family, I got back into the design game on a freelance basis.
You can find me on Twitter, Facebook and Instagram.
My goal is to create logos and designs which not only are contemporary, but I want to provide something you can be proud of and will stand the test of time.