Tuesday, May 8, 2012

The Girls of Summer

Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision.
2002 Logo
The league was merged in late 2001 and  was officially known as Rancho Cucamonga ACE in 2002. Not sure where this logo originated or if it the "ACE" portion was thrown on to the exsisting Rancho Cuamonga Softball main logo. To me, the blue works as it ties into the Alta Loma district of the city (ALHS' colors are blue and white), but aside from the view of Mt. Baldy, this logo really had no personality..
2009 Update
In 2009 the "crossed bats" logo was unveiled. Definately an upgrade over the previous design, but still has its flaws. From what I can tell, the bats are two toned wood (similar to a baseball player), which doesn't fit well in the world of softball (which uses aluminum bats). Mt. Baldy has a more realistic look to it, bit seems out of place compared to the 2.0 wordmark, modern font and highlighted bats. Teal-ish blue and a weird shade of purple were used, but one of the many issues I saw right away is how this doesn't translate to grayscale very well. There's just way too much going on and too much information stuffed into home plate.

Tomorrow - Inspiriation and Research!


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