Like many companies know, good R&D (research and development) is vital to overall success. In my design process, I like looking at other logos for comparison and inspiration. In the softball world I'm noticing that there's a lot of Brush Scripts and seemingly "Clip-Art" designs. Due to most Softball organizations being non-profit, budgets may not include allocations for proper branding as the majority of funds need (and should) go to the players and teams.
Now - my first part of R&D is to scour the other local softball leagues to see what I'm up against:
In hindsight, the RC ACE logo isn't so bad compared to some of these. Anyway, from what I can tell in usage are: 4 crossed bats, 7 ball inclusions, 3 logos with script, 1 diamond and one field. Additionally, Eastvale, Chino and Upland use a near identical pitcher silhouette. With this, I have some ideas to base the new league logo on.. tomorrow, I look at inspirations and (hopefully) Friday I'll post my mock-up.
I’m just a guy making my way through life with a little humor, a little patience, a little imagination and some Cherry Pepsi. Started out drawing comic book characters and evolved into paints and charcoals. In college, I really found my artistic passion in Graphic Design.
Always had the talent (or so I’ve been told) but never did anything with it and along the way, I graduated from the University of Phoenix in 2010 with a Bachelor of Science in Marketing. Additionally, I got married, became a father of two kids, a youth sports coach and the head Webmaster for Rancho Cucamonga ACE Softball. With the encouragement of my family, I got back into the design game on a freelance basis.
You can find me on Twitter, Facebook and Instagram.
My goal is to create logos and designs which not only are contemporary, but I want to provide something you can be proud of and will stand the test of time.