Monday, December 31, 2012

Fantasy Warfare

I'm a big fantasy sports guy. I started playing back in 2003 and have been in various fantasy leagues across all sport (yes, even a NASCAR league). One of the bigger pleasures of doing these leagues is creating a working identity set for some of my teams. So, with this, I'm working on a possible identity change for my Asylum League team, the Las Vegas Dragons.
2012 Asylum League Logo Sheet

This set is based off of a scrapped Arena Football League Logo (which is my current family Football League logo) and inspired by the Baltimore Orioles Script/Diamond with Chicago White Sox colors. The finished product added purple to the set, but the logos remain unchanged.

It was a quick and dirty set, but I never fell in love with it. So what to do? Re-brand and relocate.

For all intents and purposes, I'm leaving the locale off until my finished product. However, I'm going with "Bees" as the new team name and building the brand off the name and it's associations (honey, honeycomb, hives, etc.)

Some of these design elements will make the final cut, but there's also some items off the list. Now I just need to fine-tune what I have into a possibly great identity.


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