Wednesday, March 13, 2013

All Good Things...

Thanks for the memories! 2012 - 2013
I started to get serious about designing almost a year ago. I feel like I've seriously grown as a designer: putting out really quality items which will hold up over many years.

Over this past year one of my major re-brands was for a musician (that will be the subject of a later blog), however in one of the cutting room floor designs, I saw something which really struck my eye. Luckily for me, he discarded the logo without a second thought.

The logo I designed for this musician just called to me; more so than the existent "FD-Green" icon which used to be my trademark. This one had all the elements I had been looking for, but never knew it: classic-look, streamlined, retro elements, simple and still maintains that "hot-rod" cool I grew up with. So, without further adieu, I present the new logo for Fuentes Design:

In the update, we still have ties to the old logo (roundel and cursive script), but this one (minus the rounded square) just seems...classier than the other one. I love the fact that this works in all colors and when the scheme is inverted, it really stands out against photo backgrounds (like my new header image).

Crisp, clean and elegant... I think I needed this change.