Showing posts with label RC ACE. Show all posts
Showing posts with label RC ACE. Show all posts

Monday, October 8, 2012

Girls of Summer IV

I went through many revisions of this one, but the one thing that stood out was the image of Mt. Baldy; it had been in every previous version of the logo, so I felt a sense of obligation to keep it there. I also started with a field design, but while I was initially happy with the beveled lettering and overall look, over time I really grew to not like this attempt:


Initial design with star at home plate.


Lightend up the silver and removed home plate star...

So - after many months and revisions, here's what I ended up with. The purple links to the city's official colors, while the mountains link to the view of Mt. Baldy which can be seen throughout the city (and the fields). The neon-yellow softball proved to be too much of a contrast, so to help balance the white and purple, silver was added to the design in various keystrokes and the stitching of the ball. The interlocking "RC" was based off of the RC used by the local high school and hopefully will be used for hats and coach's shirts (as they were using the RC cola logo for this).  


Off-hand, I should probably darken the purple more and remove the "RC" from the secondary. The mountain/ball design is strong enough to stand on it's own. I'll see about posting a revision later on (and later this week, not in 4 months!).

Thursday, May 10, 2012

Girls of Summer III

Well - it's time to start getting inspired. First off, I started with Pro Fastpitch softball logos:

Then I reference logos for the City of Rancho Cucamonga:
 
By the way, I love the interlocking RC. The Varsity Font style was on the RCHS football helmets my sophomore year there.

Anyway, as you can tell, purple is pretty predominate in all the city logos, so it's a pretty safe assumption that I'm going to go that route.

Next week, we start seeing what I'm working on!

Tuesday, May 8, 2012

The Girls of Summer


Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision.
2002 Logo
The league was merged in late 2001 and  was officially known as Rancho Cucamonga ACE in 2002. Not sure where this logo originated or if it the "ACE" portion was thrown on to the exsisting Rancho Cuamonga Softball main logo. To me, the blue works as it ties into the Alta Loma district of the city (ALHS' colors are blue and white), but aside from the view of Mt. Baldy, this logo really had no personality..
2009 Update
In 2009 the "crossed bats" logo was unveiled. Definately an upgrade over the previous design, but still has its flaws. From what I can tell, the bats are two toned wood (similar to a baseball player), which doesn't fit well in the world of softball (which uses aluminum bats). Mt. Baldy has a more realistic look to it, bit seems out of place compared to the 2.0 wordmark, modern font and highlighted bats. Teal-ish blue and a weird shade of purple were used, but one of the many issues I saw right away is how this doesn't translate to grayscale very well. There's just way too much going on and too much information stuffed into home plate.

Tomorrow - Inspiriation and Research!