Girls of Summer III

Well - it's time to start getting inspired. First off, I started with Pro Fastpitch softball logos: Then I reference logos for the City of Rancho Cucamonga:   By the way, I love the interlocking RC. The Varsity Font style was on the RCHS football helmets my sophomore year there. Anyway, as you can tell, purple is pretty predominate in all the city logos, so it's a pretty safe assumption that I'm going to go that route. Next...

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Girls of Summer Part II

Like many companies know, good R&D (research and development) is vital to overall success. In my design process, I like looking at other logos for comparison and inspiration. In the softball world I'm noticing that there's a lot of Brush Scripts and seemingly "Clip-Art" designs. Due to most Softball organizations being non-profit, budgets may not include allocations for proper branding as the majority of funds need (and should) go...

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The Girls of Summer

 Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision. 2002 Logo The league was merged in late 2001...

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Coming Soon

FDS' blog will be provide insight to my design process, prototypes, sketches and cutting room floor designs. My intent is to show the effort and thought process into one identity from start to finish....

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