Fantasy Warfare

I'm a big fantasy sports guy. I started playing back in 2003 and have been in various fantasy leagues across all sport (yes, even a NASCAR league). One of the bigger pleasures of doing these leagues is creating a working identity set for some of my teams. So, with this, I'm working on a possible identity change for my Asylum League team, the Las Vegas Dragons. 2012 Asylum League Logo Sheet This set is based off of a scrapped Arena...

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Podcast-A-Go-Go

A friend from High School started up his own comedy company and is doing the stand-up circuit around Southern California. He's expanded the business aspect of it to include a podcast and so far, his ventures have been pretty successful. A while back, he had asked if someone would be willing to donate a logo for the podcast to help the cause. I had some ideas in my head, but never really went forward with it nor contacted him about it. Original...

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Just Imagine: Detroit Red Wings

Not going to lie: this was a hard one to re-imagine. You have a great look (but poor wordmark), classic uniforms and a timeless icon. I can see why this would be hard to touch and upgrade... Wordmark is usually in Red, but you get the idea... I took a real chance on this Original 6 team. The easy way out would be to go with an airline or nature theme, but that's not "Detroit". Detroit is the motor city; going against that wouldn't work on...

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Just Imagine: Houston Rockets

I initially started the "Just Imagine" contest over on the AsylumBoards. Basically, the premise was off of Stan Lee's Just Imagine Comic Series (a series which he took the names of established DC Comics characters and gave them a complete new spin on it), but to do it with sports teams.  Sadly, the idea didn't take off like I hoped it would (maybe next year!), but out of it came some really imaginative concepts (which was...

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Girls of Summer IV

I went through many revisions of this one, but the one thing that stood out was the image of Mt. Baldy; it had been in every previous version of the logo, so I felt a sense of obligation to keep it there. I also started with a field design, but while I was initially happy with the beveled lettering and overall look, over time I really grew to not like this attempt: Initial design with star at home plate. Lightend up the silver and removed...

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Girls of Summer III

Well - it's time to start getting inspired. First off, I started with Pro Fastpitch softball logos: Then I reference logos for the City of Rancho Cucamonga:   By the way, I love the interlocking RC. The Varsity Font style was on the RCHS football helmets my sophomore year there. Anyway, as you can tell, purple is pretty predominate in all the city logos, so it's a pretty safe assumption that I'm going to go that route. Next...

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Girls of Summer Part II

Like many companies know, good R&D (research and development) is vital to overall success. In my design process, I like looking at other logos for comparison and inspiration. In the softball world I'm noticing that there's a lot of Brush Scripts and seemingly "Clip-Art" designs. Due to most Softball organizations being non-profit, budgets may not include allocations for proper branding as the majority of funds need (and should) go...

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The Girls of Summer

 Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision. 2002 Logo The league was merged in late 2001...

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Coming Soon

FDS' blog will be provide insight to my design process, prototypes, sketches and cutting room floor designs. My intent is to show the effort and thought process into one identity from start to finish....

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