Thursday, May 10, 2012

Girls of Summer III

Well - it's time to start getting inspired. First off, I started with Pro Fastpitch softball logos:

Then I reference logos for the City of Rancho Cucamonga:
By the way, I love the interlocking RC. The Varsity Font style was on the RCHS football helmets my sophomore year there.

Anyway, as you can tell, purple is pretty predominate in all the city logos, so it's a pretty safe assumption that I'm going to go that route.

Next week, we start seeing what I'm working on!

Wednesday, May 9, 2012

Girls of Summer Part II

Like many companies know, good R&D (research and development) is vital to overall success. In my design process, I like looking at other logos for comparison and inspiration. In the softball world I'm noticing that there's a lot of Brush Scripts and seemingly "Clip-Art" designs. Due to most Softball organizations being non-profit, budgets may not include allocations for proper branding as the majority of funds need (and should) go to the players and teams. 

Now - my first part of R&D is to scour the other local softball leagues to see what I'm up against:


In hindsight, the RC ACE logo isn't so bad compared to some of these. Anyway, from what I can tell in usage are: 4 crossed bats, 7 ball inclusions, 3 logos with script, 1 diamond and one field. Additionally, Eastvale, Chino and Upland use a near identical pitcher silhouette. With this, I have some ideas to base the new league logo on.. tomorrow, I look at inspirations and (hopefully) Friday I'll post my mock-up.

Tuesday, May 8, 2012

The Girls of Summer

Aside from just designing and running reports, I also dabble as a head webmaster for the a girl's softball league. Maybe it's the designer in me, but I've never been a fan of the league logo. Since I've decided to make a formal proposal to the league, I figured I can go over some of my thoughts on the league's previous logos and tomorrow, show where I'm headed with my vision.
2002 Logo
The league was merged in late 2001 and  was officially known as Rancho Cucamonga ACE in 2002. Not sure where this logo originated or if it the "ACE" portion was thrown on to the exsisting Rancho Cuamonga Softball main logo. To me, the blue works as it ties into the Alta Loma district of the city (ALHS' colors are blue and white), but aside from the view of Mt. Baldy, this logo really had no personality..
2009 Update
In 2009 the "crossed bats" logo was unveiled. Definately an upgrade over the previous design, but still has its flaws. From what I can tell, the bats are two toned wood (similar to a baseball player), which doesn't fit well in the world of softball (which uses aluminum bats). Mt. Baldy has a more realistic look to it, bit seems out of place compared to the 2.0 wordmark, modern font and highlighted bats. Teal-ish blue and a weird shade of purple were used, but one of the many issues I saw right away is how this doesn't translate to grayscale very well. There's just way too much going on and too much information stuffed into home plate.

Tomorrow - Inspiriation and Research!

Tuesday, May 1, 2012

Coming Soon

FDS' blog will be provide insight to my design process, prototypes, sketches and cutting room floor designs. My intent is to show the effort and thought process into one identity from start to finish.